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Coronavirus Makes Americans More Sensitive to Germs

Posted by Josny Bustamante on

Coronavirus Makes Americans More Sensitive to Germs

As the world continues the day-to-day battle with COVID-19, many have started thinking about the future.  When will we get to live normal lives again? What will normal look like? How will we collectively behave differently after enduring months of isolation, social-distancing, and sanitizing? One thing is certain: more people will be taking actions to minimize the spread of germs. Consider the following changed behaviors revealed in the Healthy Hand Washing Survey by Bradley Corporation. •    90 percent of respondents are washing their hands more frequently or more thoroughly or longer since the pandemic started. •    78 percent are washing their hands...

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Don’t Touch Me: How COVID-19 is Changing the Way Consumers Interact with Businesses

Posted by Josny Bustamante on

Don’t Touch Me: How COVID-19 is Changing the Way Consumers Interact with Businesses

Customer experience is critical to the success of any business:  •    A PwC survey found that 1 in 3 customers will leave a brand they love after just one bad experience. Subject people to two or three negative interactions and 92 percent will completely abandon you. •    According to Esteban Kolsky, 72 percent of customers will share a positive experience with 6 or more people. But 13 percent of unhappy customers will share their experience with 15 or even more. •    About 86 percent of buyers will pay more for a superior customer experience.  The customer’s experience involves every touchpoint with your company and brand. How...

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The Impact of Minimizing Contact Touch-points on the Spread of Germs

Posted by Josny Bustamante on

The Impact of Minimizing Contact Touch-points on the Spread of Germs

During the COVID-19 pandemic, a number of “hot spots” were identified early on where the virus spread to large populations in New York, Washington and California. When it comes to spreading COVID-19, plus other germs, bacteria and viruses, every public building and business has hot spots as well. These are areas that dozens of people touch on a normal day. Consider how many people touch a restaurant menu during a normal week. Think about how often somebody reaches for the restroom doors in your office. Try to count how many fingers and hands make contact with elevator buttons, railings, conference...

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